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Nº de artículo:
1490268
Advertising Creative: Strategy, Copy, and Design
Nº de artículo:
1490268
DOP 5610
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The first postdigital creative strategy and copywriting textbook in which digital technology is woven throughout every chapter.
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What Stands Out
Comprehensive Strategy
This edition offers in-depth insights into creative advertising strategies, ensuring readers master the essentials of developing compelling campaigns that resonate with targeted audiences effectively.
Updated Case Studies
Includes contemporary case studies that illustrate successful advertising campaigns, providing practical examples that help readers learn from real-world applications and enhance their creative thinking.
Collaborative Design Focus
Emphasizes the synergy between strategy, copy, and design, equipping readers with the skills to create cohesive advertising materials that capture attention and drive results.
Detalles de producto
| Publisher | SAGE Publications, Inc |
| Publication date | January 22, 2016 |
| Edition | 4th |
| Language | English |
| Print length | 488 pages |
| ISBN-10 | 1506315380 |
| ISBN-13 | 978-1506315386 |
| Item Weight | 2.09 pounds (950 grams) |
| Dimensions | 8.25 x 0.75 x 10.5 inches (21 x 1.9 x 26.7 cm) |
Who Should Buy?
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Aspiring Advertisers
Ideal for newcomers seeking foundational knowledge on combining strategy, copy, and design in advertising.
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Marketing Students
Provides comprehensive insights for students studying advertising, enhancing understanding of creative processes in campaigns.
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Creative Professionals
Beneficial for seasoned creatives looking to refine strategies and improve their copywriting and design skills.
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Advanced Experts
Not suitable for experienced professionals who require highly specialized content beyond basic advertising principles.
DESCRIPCIÓN DEL PRODUCTO
Advertising Creative: Strategy, Copy, and Design
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Preguntas y respuestas de los clientes
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What makes this textbook unique?
Respuesta: It's the first that integrates digital technology throughout all chapters. -
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Who are the authors of this book?
Respuesta: The book is authored by award-winning experts Tom Altstiel and Jean Grow. -
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What are the three qualities mentioned for future leaders in advertising?
Respuesta: They are to be a risk taker, understand technology, and live for ideas.
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características y beneficios
- Learn effective advertising strategies for the postdigital age.
- Benefit from insights of award-winning experts in creative advertising.
- Explore key principles and practical information for communication.
- Understand the importance of digital technology in advertising.
- Discover the three qualities that will define future industry leaders.
- Gain real-world insights on global, social media, and business-to-business advertising.
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