características y beneficios
- A witty, eye-opening report on consumer culture
- Based on hard data gleaned from thousands of hours of field research
- Lays bare the struggle among merchants, marketers, and consumers for control
- Reveals shopping phenomena often unnoticed by retailers and shoppers
- Provides creative and insightful tips for adapting to the changing customer
- A funny and sometimes disconcerting look at our favorite pastime